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Partnership between the Montreal Alouettes and Biron Groupe Santé

August 16th, 2021
Communications team

The Montreal Alouettes announced on Monday August 16th, 2021 a new partnership with Biron Groupe Santé, a Quebec company that specializes in diagnostic services in Quebec.

Since the start of training camp, and even a few days before, players, football staff and people who work closely with football players have been tested for COVID-19 on a regular basis. The samples, which are taken on site by two Biron nurses, are analyzed in their state-of-the-art laboratory in Brossard, which allows the Alouettes team to maximize its preparation. These measures will be in force until the end of the football season, or until the measures are loosened by public health officials.

“We are very pleased with this partnership with Biron Groupe Santé, a Quebec-based company”, says Brian Weightman, Director, Sales and Corporate Partnerships with the Montreal Alouettes. “The health and safety of our staff and players is extremely important for our organization and we know we will be able to count on their support with COVID-19 testing.”

Always committed to its tradition of excellence since 1952, Biron is committed to the collective well-being and invests day after day to meet the needs of its patients. A leader in diagnostic services in Quebec, Biron wants to be a committed player in its community in order to improve the health trajectory of individuals.

“To the delight of fans, we are proud to support the safe return to play of the Montreal Alouettes and to support Montreal’s professional sports. We are privileged to have the Alouettes trust us to screen their players for COVID-19,” said Patrick Lauzon, Vice President and Chief Marketing and Innovation Officer at Biron Health Group. 

Biron discusses health protocol with the Alouettes

In this podcast, Danny Maciocia and Khari Jones discuss the start of the season, but also the health protocol with Jérôme Maheux, Ph.D., Assistant Scientific Director at Biron (French only).

Promotional code on Alouettes tickets

To celebrate the start of the season, the Alouettes are offering Biron friends the promotional code BIRON, which gives a 25% discount on the purchase of tickets for the opening game on Friday, August 27 and 20% off tickets for all other games during the regular season.

Communications team