Patrick Lauzon, New Vice-president Marketing and Innovation
It is with great enthusiasm that Geneviève Biron, President and Chief Executive Officer of Biron Health Group, welcomes Patrick Lauzon to the company’s management committee. Patrick has held the position of Chief Marketing and Innovation Officer since September 8. He will oversee all marketing strategies and activities, including brand image management, digital and internet strategies, as well as product and service development. Patrick will also be responsible for communications and relations with the public and governments.
Patrick holds a Bachelor’s degree in Economics from Concordia University and furthered his education at Harvard University and the Massachusetts Institute of Technology. The founder of eight companies, including Mediative, the Yellow Pages digital initiative, Patrick has held executive roles at four multinational firms, including Bell and Quebec
A well-known influencer in the digital marketing industry and a professional who is deeply involved in his community, Patrick sits on the board of directors of numerous organizations, not to mention his involvement as a trainer with the École d’Entrepreneurship de Beauce.
Over the course of his brilliant career, Patrick has eloquently demonstrated his leadership and sense of innovation, qualities that have been recognized by Canada’s prestigious Top 40 Under 40™, as well as the list of the country’s top 100 opinion leaders. We have no doubt that the strong ties he has forged with his peers over the years will contribute to Biron’s growth. We are very proud that Biron now counts him among its team.
About Biron Health Group
Founded in 1952 by Denis Biron, Biron began by opening a medical laboratory that quickly became well-known for its excellence and rapid access to services. Over the years, Biron has expanded and diversified its service offer while continuing to deliver the same high-quality performance. Today, Biron is a leading provider of health care in Quebec, with 800 employees and over 120 points of service throughout the province, yet it is still a close-knit, family-owned business that cares deeply about its place in the community. Its team of dedicated experts and professionals work hard every day to provide each and every customer with the fast, efficient service that has built the company’s reputation over the years.